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Unlocking the Mystery of Donor Retention

  • 2 Apr 2024
  • 1:30 PM - 3:00 PM
  • Zoom



Unlocking The Mystery of Donor Retention

with Barbara O'Reilly

of Windmill Hill Consulting

Tuesday, April 2, 1:30-3pm, on Zoom

Did you know that on average, nonprofits lose more than 60% of their donors each and every year? This donor churn creates unnecessary work and is not cost effective for nonprofits, especially those with limited capacity. In particular, we know that your next major donors are probably right under your nose and you don’t know it. So, just what can an organization do to increase the loyalty of its donors?

In this session we will discuss how to unlock the mystery of donor retention by learning about: 

  1. What matters to donors and how that affects their giving decisions. 
  2. How to build a fundraising strategy that focuses on increasing donor retention. 
  3. Creating greater engagement with your current donors so they are inspired to increase their giving.

About the speaker Barbara O'Reilly

Barbara brings to her clients nearly thirty years of major gifts, annual funds, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.

Whether it was leading record-setting reunion classes or securing tens of millions of dollars for some of the world’s most devastating natural disasters, Barbara O’Reilly, CFRE understands that fundraising is much more than just raising money. It’s about enabling donors to realize their philanthropic dreams for issues that are most important to them and to be part of the change they want to see in the world.

Barbara became a Certified Fundraising Executive (CFRE) in 2015 and an Association of Fundraising Professionals (AFP) Master Trainer in 2018. She serves as Past President of the AFP Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. She is a longstanding partner of the Center for Nonprofit Advancement and a member of the Association Foundation Group (AFG). She is also a member of the faculty of the Graduate Certificate in Nonprofit Management and Leadership at the University of Maryland’s Do Good Institute.

She is a frequent and sought-after presenter at national and international conferences and webinars. Barbara received her BA in English from Barnard College/Columbia University and her ALM in Celtic Studies from Harvard University.

Zoom Instructions:

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Meeting ID: 658 531 6212


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